Due to the security level, I can only reveal as much as I show on this.

As a part of Saudi Arabia’s transition, Vision 2030, country-wide change is happening. I joined to grow Aramco as a brand in the global digital field and to improve both its internal and external digital services. As a UX practitioner, dealing with unfamiliar audience groups that you barely know is a quite exciting challenge and enjoyable learning experience as well as working with local talents. I have not come across many projects that can genuinely help people. But creating a whole digital journey and service for Saudi female getting their first-ever driving licensing was a meaningful experience in many ways.