Nike CR7 NFC Experience

Christian Ronaldo (CR7) has a huge fan base. Nike wants to give something back to the fans, especially who owns the CR7 boots. However, they also needed a channel where Nike can reach them with CR7 realted content. Not only the channel contains personalised, useful, fun, and unique content but also it has to demonstrate the

physical connection with the CR7 boots, which include NFC chip to unlock the personlaised CR7 experience.