Project archive

The early years, kept in full. 39 projects, 2007 - 2016.

Showrooms, installations, projection mapping, kinetic experiments and product concepts — made in Seoul and London, before the featured case studies.

2016

01 PROJECT

Nike CR7 NFC ExperienceLead UX DesignerChristian Ronaldo (CR7) has a huge fan base. Nike wants to give something back to the fans, especially who owns the CR7 boots. However, they also needed a channel where Nike can reach them with CR7 realted content. Not only t…

2015

01 PROJECT

NFC GifGram #betterforitLead UX architectA web app, simple and fun UGC tool that will allow users to create a personalized asset featuring an inspiring #betterforit message to share with friends.

2014

06 PROJECTS

Celebrating 40th TogetherWe asked users to give us their memories, and the best way to tell a story is to literally tell it. So using Google speech recognition we let our fans voice their memory, turn it into a beautiful typographic animated poster.DHL Tweeting ParcelThis project started from a simple idea. What if parcels tweet to both recipients and senders its progress? Then, those updates would be naturally dissolved into a part of daily routine checking social network. Either with an…Lloyd’s Business Car FinanceLead UX ArchitectMcDonald’s Better PlayMcDonald's want us to review the McDonald's football section and improve its usability and add some features.McDonald’s Knitmas GreetingsInitially, the client wanted to have a lot more features than the final output. However, we have learnings from the past campaigns; campaigns cannot have any complexity on its surface. Thus, we, the project team, insisted and…Unilever Nexxus Hair Diagnostic ToolUnilever asked us to create a hair diagnostic tool, specifically for their premium brand Nexxus, targetting potential customers in the retail environment, such as Boots and Selfridges. They previously developed a generic hair…

2013

02 PROJECTS

Our Lounge Message BoardsOurLounge is a message board system, which is a part of McDonald's franchised stores' employees. McDonald's want them to be more active on OurLounge to strengthen the ties between the employees. However, the CMS was outdated …Samsung.com Better Filter & Smart SearchUX Lead

2012

04 PROJECTS

HP Elite Studio NFC ExperienceHP's interests in the premium market have been rising and that lead them to develop their premium laptop line, Elite Studio (ES). However, the ES line needed a service that reflects physical products' quality. Thus, they spec…HP VisionConcept, Visual Design, AnimationNokia Location and Commerce, User JourneyDesign ConsultantSeren Icon Style GuideConcept, Visual Design

2011

05 PROJECTS

Process Illustrations for SerenConcept, 3D designRobot Design for the British Library, Out of this World ExhibitionConcept, 3D DesignSJ Berwin iPad Application ConceptConcept, Visual Design, AnimationSeren Introduction VideoConcept, Visual Design, 3D Design, AnimationVisa Next Generation Card ConceptVisual Design, 3D Design

2010

04 PROJECTS

Kraftwork : Architectural Projection Mapping at AutoStadt in Germany3D Design, AnimationOrange ON R2 Design ExperimentsConcept, UI DesignVideos for British Museum Exhibition, Book of the Dead3D Design, AnimationiTV User Journey Concept3D Visual Design, Animation

2009

06 PROJECTS

Battle of Branchage : Architectural Projection Mapping at Branchage Film Festival 20093D Design, AnimationCSMS : Communication for ExhibitionsConcept, Design, Development, FabricationEssentially a text messaging service, CSMS was developed to help foster a dialogue within the 2009 Central Saint Martins Graphic Design Degree Show, providing a platform for visitors to respond, to the student’s ideas whilst …Samsung R10 Camcorder Showroom Intro3D design, Animation URL:LinkSamsung ST550 Showroom ConceptConcept, 3D DesignSamsung ST550 TeaserVisual Design, AnimationThe XYZ : Drawing in 3D SpaceConcept, Programming, Design, Fabrication

2008

06 PROJECTS

Hugo Boss Window Display DesignVisual Design, 3D Design. TheLastWill : Multiplatform Experience3D Design, AnimationPassion of Guitarist : Visualser for GuitaristsConcept, Design, ProgrammingSamsung NV100 ShowroomVisual DesignThe Dice : The Second ChanceConcept, Design, Programming, FabricationThe Second Chance is an interactive dice, which responses to the users' voice pitch. The aim of this project is making a physical object that interacts with human behaviour whilst retaining every possible element of interacti…The Flower : Living Organism in LaptopConcept, Design, Programming

2007

04 PROJECTS

Dekohn WebsiteConcept, Visual Design, ProgrammingDekohn Webiste (2007.06.28) Role: Concept, Visual Design, ProgrammingLG Prada Mobile Showroom IntroAnimationLG Viewty Showroom IntroVisual Design, AnimationLG Viewty Online Showroom Intro (26 November 2007) Role: Visual Design, AnimationSamsung Adidas F110 ShowroomVisual Design, 3D Design, Animation

Some early imagery has not survived its hosting — titles, roles and surviving work are preserved here in full.