Unilever Nexxus Hair Diagnostic Tool

Unilever asked us to create a hair diagnostic tool, specifically for their premium brand Nexxus, targetting potential customers in the retail environment, such as Boots and Selfridges. They previously developed a generic hair diagnostic tool called DICE. Thus, we started evaluate the DICE since we haven't had a luxury of research in the field. Luckily, we identified many problems that would not fit the Nexxus brand image and the customer habits in the environment. I came up with two key ideas for the new tool, 'one question on one screen' and 'clear categorisation.'

A prototype made with Axure. Please follow the link: http://4gwarw.axshare.com/nexxus_dice_prototype.html