Nike ReRun

Overview

For the first time, runners were able to turn their fastest mile into a unique hyperlapse video. NRC Re-Run launched as part of the Nike Find Your Fast initiative to support the launch of the Nike Air Zoom Elite 8: Nike’s speediest shoes. NRC Re-Run took Nike+ run data and paired it with Google Street View images of the user’s running route pulled in real time from the Google Maps API, to create an original hyperlapse video of their fastest run. Live across 16 countries, the personalised videos could be shared across Instagram, Facebook, Twitter, Weibo and WeChat.